San Diego Convention Center - San Diego, California
The Show: ASR stands for Action Sports Retailer. It is the trade magazine for the skate, surf, snowboard, beachwear, etc. The ASR trade shows are the selling grounds for ever growing group of trend hungry young alternative sporting types popping up all over the globe. Unlike in years past, ASR doesn't really have that much to do with snowboarding directly, but there was some snowboarding related merchandise being promoted and TB5 premiered at night. There were lots of free stickers to score and people to look at and talk to. On one side the action was defined by a Vert ramp being skated by the wolrd's best pros showing their stuff and preparing for the Extreme games contest across the street. Action on the other side of the show was all beauty. In one day I saw; the bud girls, the San Diego Cheerleaders, Miss Reef Brazil, and be sure I didn't miss the swimsuit fashion shows.